The Basics of SEO: From Technical to Content Marketing

What is SEO: A Beginner’s Guide

Search engine optimization is a crucial part of any marketing strategy. You need to know basics of SEO Ireland and how it can be integrated into your online content. Basics include: technical aspects such as website speed and mobile compatibility, on-site content such as keywords and meta descriptions, inbound links from other websites to yours and more!

SEO Ireland

Technical aspects, on-site content and inbound links are all important to SEO. Technical aspects include website speed and mobile compatibility. On-site content includes keywords in titles, meta descriptions for each post or page you publish as well as internal linking throughout your site. Inbound links are important because Google looks at the quantity and quality of your backlinks when it ranks search results. The more high-quality sites linking to you, the better!

Content marketing is an essential part of any business strategy. You need to know basics such as creating a content calendar for social media and blogging, focusing on long form content with valuable information rather than short posts which don’t provide much value. Articles that are longer tend to rank higher in SERPS and will be shared across all networks including Facebook, Twitter & LinkedIn where they’ll have greater reach among qualified prospects who may not even realize they’re reading about your company or product before converting into leads.

Beyond those basics is the more advanced topic of search engine marketing. A few tips I can offer are using social media such as Facebook advertising to reach an audience outside of organic traffic from Google Search results; use hashtags that will broaden your exposure even if it doesn’t directly lead readers back to your site; write articles with multiple keyword phrases (think about what people might enter into the search, and lastly, use your company blog to rank for multiple keyword phrases.